Baby boomers: 1946- 1963
Core values: distrust of authority, liberal, orientated towards social causes, cynical, individuality and personal style, less tied to tradition than predecessors
Generation X: 1963-1984
Core values: entrepeneural, value social diversity, freedom and dignity, work through pressure groups
Generation Y: 1984-2000
Confident, tolerant, narcissistic, optimistic, sense of entitlement, want to make a difference, less independent and may have ‘helicopter parents’.